TYPE: Residential, office, education
LOCATION: Amsterdam
YEAR: 2017. 
SIZE: 45000m2
STATUS: Competition 
CREDITS: Nemanja Kordic, Nikola Stevanovic, Sara Antov, Jelena Markovic, Minja Radenkovic 

ABOUT: Co-production is most recognizable within broader public  as a term  originating from film and media industries. However, the term also anticipates a practice of delivery of public services in which citizens are involved in the creation of public policies and services (also in the private and non-profit sectors in addition to the public sector). In contrast with traditional citizen involvement, citizens are not only consulted, but are part of the conception, design, steering, and management of services. A proces of implementationof the proposal would also be a co-productive process just as architectural design also is, aiming to bring to one table different parties, the city council representatives, landowners, developers, investment funds, real estate companies, potential tenants, Media college, students, local community...

 

This proposal aims to provide a platform to start the dicussion by illustrating an operational scenario. What if we could gather such particular set of complementary activities to one block just as Media College has gathered a wide range of media related educational programs and professions under one roof? A bottom up approach started from the potential users so programing the new development was the focus due to the necessity to acheive a mix to complement the existing educational institution. By bringing the education closer to public and bringing in bussinesses, Media College acts like a both programmatic and physical podium of teh city block. Two anexes are envisioned in a tower like-typology: „24h Media College“and a „Media bussiness incubator“. 

 

A new housing/productive development in the north follows the same logic - a group of tower/slabs on a porous podium contains network of semi-public common spaces distributed in a rotational logic. A group urban form follows trunicated pyramide geometry which (besides bringing  light, air and acceptable distances) works as  a tool that organizes the program vertically. Since almost all the programs are distributed vertically as a gradient following the parameter of optimal core-to-facade distance is proposed. This design strategy enables having a homogenius mix of heterogenius program instead of a maybe more obvious solution where all the programs could be layed out into separate towers or slabs. And this is how the proposed podium/tower/slab typology answers to the needs of co-productivity – a social and professional diversity and collaboration within a single spatial framework.