TYPE: Mixed-use (education, office, housing)
LOCATION: Amsterdam, Netherlands
YEAR: 2016. 

SIZE: 50 000 m2 
STATUS: Competition 

CREDITS: Nemanja Kordić, Nikola Stevanović, Sara Antov, Jelena Marković, MInja Radenković

ABOUT: Co-production is most recognizable within the broader public as a term originating from film and media industries. However, it has a much broader meaning
for example in terms of public services, it anticipates a practice of delivery of public services in which citizens are involved in the creation of public policies and services (also in the private and non-profit sectors in addition to the public sector). In contrast with traditional citizen involvement, citizens are not only consulted, but are part of the conception, design, steering, and management of services. Co- production is the process more and more present in building industry along with co-creation which drives and changes the architectural design field already. A proces of implementation of this competition would also be a co-productive process, aiming to bring to one table different parties, the city council representatives, landowners, developers, investment funds, real estate companies, potential tenants, Media college council, students, local community... Therefore this proposal aims to provide a platform to start the dicussion by illustrating an operational scenario. What if we could gather such a particular set of complementary activities to one block just as Media College has gathered a wide range of media-related educational programs and professions under one roof?

A bottom up approach started from the potential users so programing the new development was the focus due to the necessity to acheive a mix to complement the exhisting educational institution. By bringing the education closer to the public and bringing in bussinesses to the educational instititution Media College acts like a both programmatic and physical podium for the entire block. Two anexes are envisioned in a tower like-typology: a facility open towards public and the contemporary student habits and a „media bussiness incubator“. The new housing/productive development in the north follows the same logic - a group of tower/slabs on a porous podium containing network of semi-public common spaces distributed in a rotational logic. A group urban form follows trunicated pyramide geometry which (besides bringing light, air and acceptable distances) works as a tool that organizes the program vertically. Since almost all the programs are distributed vertically as a gradient following the parameter of optimal core-to-facade distance is proposed. All the necessary service and common areas specific to a particular programs are typically clustered around the cores . This design strategy enables having a homogenius mix of heterogenius program instead of a maybe more obvious solution where all the programs could be layed out into separate towers or slabs. And this is the point where the proposed podium/tower/slab typology answers to the needs of co-productivity – a social and professional diversity and collaboration whitin a single spatial framework.

​

​

​

​